David Dillingham

Founder, Co-Chairman, & President of Asia

David Dillingham
David Dillingham’s 30-year professional career has focused on entrepreneurial ventures with an emphasis on management, strategic planning, and operations.
David was a co-founder and President of DermaCorp, Inc. and is responsible for all operational management, legal, and strategic planning for the venture investments. Prior to DermaCorp, David was President of Petrolon, Inc., and Petrolon International, Inc. David also founded PetroCon, Inc. where he developed, patented, and marketed products for the oil service industry.

Lonnie McKinney

Founder & Co-Chairman, & President of the Americas

Lonnie McKinney
Lonnie McKinney has spent 25 years in management, sales, and distribution. He is the President of Skincerity, Inc., which commercializes OTC and non-prescriptive healthcare technologies.
Prior to Skincerity, Inc., he was a co-founder of DermaCorp, Inc., a venture capital and management company focused on the medical industry. At Petrolon, Inc., which developed and distributed automotive chemical products, Lonnie was Senior Vice President of Sales. He also launched Factory Direct Supply, an automotive aftermarket telemarketing and distribution company.

Richard Jaenicke


For more than 35 years, Richard Jaenicke has used his exceptional insight to envision an opportunity’s potential and possibilities, leading to successfully co-founding, funding, and building technology and other growth companies.
Richard is co-founder of DermaCorp, Inc., and currently is responsible for all MIS systems and financial management. He also serves as chairman of CorporateNEWS, Inc., an Internet-based public relations and emergency communications service. Richard served as a Senior Vice President at Petrolon, where he was responsible for product research, development, and testing.

Shawn Larsen

Regional Vice President, Asia

Under Shawn Larsen’s leadership, NuCerity has launched on-the-ground operations in Malaysia and Singapore, with sights set on doing the same in Indonesia, Thailand, and the Philippines.
Shawn is responsible for sales and operations in the above mentioned markets, as well as new market development as NuCerity expands in the South East Asia region. With more than 15 years of experience in the network marketing industry, both as a distributor and corporate executive, Shawn understands the needs of distributors and how important relationships are in building a long-term sustainable business.

Hyun Joo Jeon

Vice President & Country Manager of South Korea

Hyun Joo Jeon
Hyun Joo Jeon has been a member of the NuCerity family since 2010, building the Korean market in the United States, as well as launching NuCerity operations in Korea, Taiwan, and Hong Kong.
In her current role, Hyun Joo supports and builds growth in all international markets, as well as strategically establishes our presence in additional global markets.

David Bain

General Counsel and Vice President
of Latin America

David Bain
David Bain is NuCerity’s General Counsel and Vice President of Latin America. In his capacity as General Counsel, he oversees NuCerity’s global intellectual property portfolio, corporate governance, regulatory affairs, and litigation.
As Vice President of Latin America, he manages the development and expansion of NuCerity’s markets throughout Latin America. David is a licensed attorney and Certified Public Accountant.

Melissa Chambers

Vice President of
Distributor Development

Melissa Chambers has more than 25 years of experience in strategic planning, marketing, and operations.
Her primary areas of focus for NuCerity include developing and training the distributor field and providing the tools and programs to support their efforts, as well as assisting with strategic planning and implementation of global initiatives. Melissa also collaborates global General Managers to expand training and performance initiatives into each market.

Nancy Wendrock

Vice President of Operations

Nancy Wendrock has a 30-year history in implementing and managing manufacturing and production planning operations.
In her role at NuCerity, Nancy is responsible for overseeing global logistics, manufacturing, new market implementation, and environmental sustainability initiatives.

Russ Isaacson

Vice President of Accounting & Finance

Russ Isaacson
Russ Isaacson oversees NuCerity’s finance, treasury, and accounting operations. With more than 10 years of experience in public accounting and corporate financial roles, Russ has previously worked with PricewaterhouseCoopers and KPMG.
Most recently he served as Corporate Controller for international foreign currency broker GPS Capital Markets, Inc.

Roger Chi

Associate Director, Taiwan

Roger Chi
Roger’s background in traditional business as well as his experience as a successful distributor leader enables him to understand distributors’ needs and provide the necessary support for their success.
Roger brings to NuCerity 15 years of sales and business development experience in the information technology and network marketing industries. He has a proven track record of opening and expanding businesses internationally and specifically within the Asian marketplace. Roger has also served in sales and business management capacities for various network marketing companies where he has successfully facilitated sales and enrolment growth.

Elena Hall

Director of Global Compliance

Elena Hall has more than 25 years of network marketing experience in various positions and in numerous markets. Her extraordinary talents and experience will be utilized by NuCerity to provide a first-class distributor experience to our global distributor base.
As one of the first employees at NuSkin International, she spent 18 years growing their Compliance and International departments. Her expertise expands to commissions, sales, international development and legal. She has also played integral roles in the opening and launching of new markets. Elena has previously served as Vice President of International Operations for Evolv Health and as Director of Legal Affairs at MonaVie. In these capacities, she assisted in market openings, oversaw compliance, and helped to resolve high-profile litigations.